You are: home > news

Why wait for the light to go Green

You only have to look in your local Starbucks or Caffé Nero to realise a quiet revolution is underway - customers are demanding greener solutions to their daily fix’s packaging. The knowledge is out there that even the ‘innocent’ looking cardboard cups are laminated with plastic and not recyclable. Repeat-use cups and the proliferation of establishments bucking plastic straws due to customer pressure has spread with viral proportions.

 Even the once irreproachable guilty treat of a chocolate bar is under scrutiny for the environmental cost of palm oil plantations, just for that distinctive smooth taste, habitats and rainforest are being cleared. Price comparison websites for utilities now offer green options such as Lightbulb, this sort of information, is no longer sought, but in the face of the consumer to make an informed decision. Something droves have adopted.

Adding green credentials to your charity or business can sway consumers, increasingly curious to investigate at any negative footprints, as global warming or landfill is openly discussed as an very salient topic not only on news streams but social media. It also gives you news-worthy articles beyond the remit of your offering. With social medias mercurial speed and ability to expose the indiscretions of big business Greenpeace and other environmental pressure groups can easily expose and damage even an established brands or large corporations lack of collective conscience.

Publicising your credentials or carbon offsetting on a website or printing on FSC (Forest Stewardship Council) compliant paper on a mail shot shows you care about what you produce right back to the source an altruism and adherence to a collective responsibility that extends beyond your product or cause. Badging your material with accreditation displays a worthy intent. Eco-friendly is a hollow term as strictly speaking everything we consume affects the environment. “Greenwashing” as it is termed is not lost on a savvy audience, so discretion is advised when wishing to publicise any policy which could be ruthlessly exposed.

Are you truly carbon neutral? how many trees do you plant to offset? would have been unthinkable questions a few years ago - but no longer - backing up your green manifesto with a certification such as ISO14001 ties your colours to the mast and benchmarks your integrity. This is an exacting quality mark to attain, so beginning at the relatively shallow end with “The Green Achiever Scheme” to gain an accreditation is a path many SME’s choose to take.

Seizing the initiative to be an early adopter of green policies will allow your policy to organically grow will with the decisions of an increasingly decisive audience and forward your cause or product with ultimate confidence and openness, building clarity. You might even be able to streamline your processes too with sustainable best practices which will also motivate staff and allow you to reinvest savings, of course in addition to the matter of caring for this beautiful and unique small blue planet in a corner of space.



More Info

New year, new website
LOVE us, and we'll love you back...
It's been Exhibition season...
Wodehouse Launch Exciting New Cable Theft Prevention Product for Anderton Concrete
Do Construction Companies Need Marketing?
How to build an Effective Construction Marketing Plan
What Is So Different About Marketing for Construction Companies?
Wodehouse Marketing Guide to Undertaking a SWOT Analysis For Your Business
Wodehouse – Agency Christmas Round-up!
Why Direct Marketing Is Still An Effective Marketing Tool For Business
Celebrating 15 years of charity partnerships
Wodehouse Marketing Are Proud To Aid Muslim Charity In Helping the Needy Around The World
The Benefits of A Direct Marketing for Construction Companies
4 Steps to a Successful Charity Fundraising Plan This Year
Direct Marketing For Charities – 5 Tips For Success
Wodehouse Direct – Celebrating 15 years’ of Marketing Excellence.
Wodehouse Client Win Prestigious Charity of the Year Award
Branding Guidelines: Putting the Client First
Wodehouse at Prolific North Live
10 tips for your business brochure design
An introduction to Direct Marketing
GDPR for Marketing (Part 1)
Friday tunes
GDPR for Marketing (Part 2)
Exhibition season: Getting ready to showcase your business
Implementing Video into your Marketing Strategy
Marketing to the Muslim Community during Ramadan
8 Steps to a Successful Marketing Campaign
A Basic Guide to Logo Design
Where does Direct Marketing Stand in the Digital Age?
Understanding Marketing Collateral
Worldwide Etiquette of Business Cards
Charity Christmas Marketing: Time is Now
Fall Back in Love with Direct Marketing
5 Direct Mail Trends we have Seen so Far in 2018
The Beginners Guide to Writing a Charity Marketing Strategy
Storytelling for Non-Profit Marketing
Offline Marketing Tips to Boost your Online Brand
The 'Wodehouse Wanderer' - Cleeve Common, Nr Cheltenham
The 'Wodehouse Wanderer' - Winchcombe, The Cotswolds
The Renaissance of Print