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Fall Back in Love with Direct Marketing

Fall back in Love with Direct Marketing

If you were ever in doubt about the efficiency of direct marketing, we are here to tell you that, once again, you should be embracing it! It is easy to think that in this digital age, everyone is turning to emails or other electronic means to share information about the products or services they have to offer. You may also think that it is a proven approach for alerting clients about noteworthy deals and events. What’s more, you may be tempted to speculate that marketing departments are casting letters aside and focusing more on the latest, cutting-edge technology.

Don’t be Fooled by the Idea of Direct Marketing

However, we highly suggest you change your views on this, and we have the facts to prove our case! The Advertising Association and the World Advertising Research Centre (WARC), global authorities on advertising and media effectiveness, and offering conclusive reports surrounding advertising activity in the UK, have shared their latest research for the world to see.

Direct Marketing is getting Increasingly Popular

It is official! In 2017, investments on direct marketing increased by 5.9 percent from the same period in 2016. This is the best news from the direct marketing sector since 2011. Direct marketing still holds it place as the third most popular advertising medium in 2017. Throughout the UK, a massive total of £2 billion has been spent on direct marketing, with the total spending on advertising in general being £5.5 billion. No doubt you are wondering which marketing platforms beat it into third place. Not to worry, you will find the answer at the end of this post.

Cost effective

Advertising, including direct marketing, is a vital part of UK business, boosting growth and driving prosperity for all companies right through to multinationals. Here is another fun fact for you: The right advertising generates more than £6 for every £1 that is spent. This is something you should seriously consider when setting a budget for your marketing. Wodehouse Ltd are here to help you set up all your direct marketing campaigns!

Does GDPR have a Role with Direct Marketing?

Ah yes, GDPR. It is now officially in place in the UK and following the new legislation is key. However, when it comes to direct marketing, you needn’t be so concerned. According to the FAQ section in the Information Commissioner’s Office, consent is not a necessary requirement for postal marketing. You can rely on legitimate interests for marketing activities if you can show how you use people’s data is proportionate, has a minimal privacy impact. People would not be surprised or likely to object. Who doesn’t love a letter these days?

Talk to Wodehouse Ltd for all your Direct Marketing Needs

If you are planning a marketing campaign for your business and would like to implement direct marketing, then look no further. From business cards to flyers, Wodehouse Ltd are here for all your direct marketing needs. Contact us today for more information about the services we can offer you.



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